Spending money on a social media ad campaign? Don’t make these 3 common mistakes.
3 Major Pitfalls of Social Ad Campaigns
- Be careful with your spending. Don’t front load your ad money without testing your audience. Facebook makes it easy to find your ideal audience with a split testing feature that allows you to test up to five ads at the same time. If you’re using Twitter, TikTok or Pinterest, start with a small test budget and adjust accordingly. Keep the ad consistent, but change key factors in the audience. Just be sure to track results.
- Develop a process of dealing with negative comments. You’re bound to get a cranky person who says something unflattering. And this can lead to not just a loss of sales, but a string of negativity for everyone to see. Monitor online feedback carefully and plan how you’ll deal with unhappy customers. Ignoring them could be costly.
- Have a clear call to action. And please, not too many. Visitors should never have to think about what to do next. Be clear and tell them what you want them to do. “Visit our website”, “buy now.” “Sign up for my 3-part video series.” Call to actions can be through a button or web link, but they need to be prominent on the page and easy to understand.
Global Web Index reported that 13 percent of social media users say that a “buy” button increased their likelihood of buying something they see in a social ad. So make your button colorful so it’s easy to find, click, and buy. I never thought I’d write about social button strategy but if it makes your business grow, I’m all for it.
I’m Robin Samora with the Fast Marketing Minute. If you liked this podcast, check out another one I recorded earlier. Write a call -to-action that works. Need some inspiration on what your call-to-action might be? Let me know. Email me at Robin@RobinSamora.com. Talk tomorrow!