Your reputation is everything in marketing. Building it takes time and care, so it’s best to be proactive. How do you do that? Stay tuned.
If you’re looking to preserve your brand’s reputation and boost sales, here are 3 small business marketing tips you’ll want to know.
How to Boost Your Online Reputation and Sales
1. Reviews matter
One of the best PR tactics is to pay attention to public opinion through reviews. 93 percent of consumers say that online reviews influence their purchase decisions. A positive or negative review establishes your reputation and 5-star reviews tells potential customers they can trust you.
2. Be responsive
Whether you’re replying to reviews on social media or answering an email, stay in control of your message and respond to questions, concerns or issues – even bad reviews or comments. At the same time, if there are positive comments, respond gracefully and show appreciation. Why not make someone’s day?
Could your brand benefit from working with an influencer? If that’s a yes, find one that fits your company’s style and personality. Working with influencers can increase your brand’s credibility and following. Just be sure that they represent you the way you want to be perceived and that together, you’re building goodwill.
I’m Robin Samora with the Fast Marketing Minute. I‘m a small business marketing expert and brainstorm creative ways to get your business noticed. If you’re wondering what marketing and PR can do for your business, visit me at www.RobinSamora.com then schedule a call. Talk soon!