The pandemic has changed well, just about everything, including what customers want and value. Here are 3 marketing tips to keep them happy.
1. Make it convenient. The pandemic has been hard, but it’s made some things easier. People work, shop, and attend events from the comfort of their homes. As things return to normal, keep livestream, delivery, and curb-side pick-up options available.
2. Consider staying virtual. Work, school, entertainment—everything has been online for over a year. When people can do these things in-person again, will they want to? Pay attention to the number of people attending virtual and in-person events. You might get more business if you keep virtual options available.
3. Know your values. Now more than ever, your political and social values are important to your customers. Watch social media to see how people respond when businesses make a stance or statement, and when they don’t. Be careful about when and how you participate in these important conversations.