Ready to email a pitch to a busy journalist? Here are 3 marketing tips that can help you stand out before you hit “send.”
If you’ve spent the time writing a PR pitch, you want to make sure it’s perfect. Double check that you’ve included these three key elements:
1. Write Eye-Catching Subject Lines
A solid subject line hooks the reader. If you’re emailing a writer, reference their subject matter to show that you’re interested in their work. Similar to Buzzfeed’s approach to catchy headlines, use numbers in your subject line to simplify your message and make it more tempting to open.
2. Front Load the Essentials First
OK, so your subject line hooked the reader, now it’s time to reel them in. Start your email with the most important part of your message. This isn’t a place for small talk, that just loses their interest and your opportunity. Save the small talk for face-to-face meetings.
3. Include a Call-to-Action at the End
The best way to end an introductory email is by being confident, positive and assertive — not aggressive. Close strong with a question that will lead to an action. “Can I send you the details about my proposal?” Or, would you be interested in telling your readers about marketing grants that are 100% reimbursable by the government?
And, just to remind you, you aren’t the only person on the planet sending a PR pitch. Be mindful and polite with your follow up.