Looking for a marketing consultant to help grow your business? How do you choose the right person? Ideally you want someone who has a proven track record and is committed to your success.

Here are a few questions. Come up with a list of your own to make sure there’s a good fit.

What experience do you have?

A marketing consultant typically has experience in complementary industries. Advertising, sales, PR, publicity, email marketing, blogging, writing, networking and referral strategies. Combined, all skills will help solve your company’s most important marketing challenges.

How can you help my business? Can you help me?

One of the main jobs (and believe me there are many) of a marketing consultant is to create customized programs to increase sales, credibility, and visibility, online and offline. By improving your personal and professional branding at every stage of your company’s growth, you’re able to meet professional and lifestyle goals.

How do you measure success?

Measuring results is key to your success. If you hire someone to help with branding, results will be measured differently than if you hire an expert to help with email marketing. What’s important is that he or she is accountable to you and you know what that accountability is.

I’m Robin Samora, host of Fast Marketing Minute. If you need a marketing plan to grow your business, email me at Robin@RobinSamora.com. I’d love to help you. Talk tomorrow!