If you’re in business or manage a large team, you lead the pack from the top down. Managers, staff, freelancers, even 1099 employees look to you to share your vision of the company’s values and goals.

Whether it was you who created the vision, or not, it really doesn’t matter. It’s important to have a strong company culture to keep employees, and create a work environment that’s positive, so that your employees will speak well about your brand in the marketplace.

Here are 3 Reasons Why You Need a Strong Company Culture

1. When you show that you’re committed to company success, your employees will follow suit. If you’re wishy washy, slacking off and don’t communicate with your staff, your team will take notice.

You may have employees who have been with you for five or more years, and hopefully that’s the case. What’s important is to provide an environment that fosters growth. With a strong company culture and competitive pay and attractive benefits, your team will recognize your efforts and stay. If you find that members of your team are quitting every year or two, or looking for new jobs — you can see the signs — then you may have a bigger problem on your hands.

2. Most employees take pride in their work. Everyone gets in a rut sometimes, but if everyone at your company is going through the motions and doing the bare minimum to earn a paycheck, it’s probably time to assess your company culture. Valued, engaged employees want to go above and beyond their duties to do their best for the company. They feel personally invested.

3. Listen and work toward solutions regarding employee concerns and suggestions to make things better. This applies to both company culture and daily operations. Establish an open-door policy that encourages staff to come to you to talk about anything. They’re the ones working day in and day out with your product or service, so if they have an idea on how to make things better, hear them out. Don’t work in a silo. That could be your blind spot.

I’m Robin Samora with the Fast Marketing Minute. Employees are marketing your company every single day, so make sure what they have to say is positive, and that they feel valued. If you’re interested in hearing more about company culture, here’s another podcast you might like; How to Create Fandom Through Your Employees. You can find it in the show notes here. Talk tomorrow!