Want to stay on top of the latest trends in SEO? Listen to these 3 SEO Marketing tips to improve your website’s ranking.
The latest marketing trends in SEO can enhance your content marketing strategy, but not if you aren’t open to finding out what they are or taking action. Let’s dive in to see how to improve your website’s ranking.
1. Become a Lifeline for Prospective Customers
Share content about common questions related to your business. When prospective customers search online, your FAQs and content on your website should tell them everything they need to know. When you become a lifeline for a prospective customer, they’ll return when they’re ready to buy.
2. Update Pronouns to Keywords
Search engines will analyze your content to determine if it’s relevant, but using too many pronouns like “they” or “us” won’t tell search engines what your content is about. Replace excessive pronouns with more descriptive keywords or keyword phrases to appear in more search results.
3. Connect with Industry Leaders
Promote your content, link to high quality websites, and tag industry leaders to attract their attention. Networking doesn’t have to be in person. Connect, like their posts, be helpful, and support them in a genuine way. At some point after engaging, you can ask them to guest blog for your site and the gesture may be reciprocated.