So you know there are four kinds of media. Social media, traditional media, your own media (that would be your website, blogs, articles, video that is your own) and there’s also earned media. Earned media is when someone else talks or writes about you, or you’re featured on the news. You don’t usually pay for it, and you’re either contacted by the media or a reporter, or you pitch them.
Here are 3 Ways to Get in the News and Earn Media Attention
- Use HARO. Daily. Seriously. If you know about it, use it. If you don’t, grab a pen and write it down. HARO, stands for Help A Reporter Out. It’s a place where reporters, journalists and the media go to find experts. They posts questions and requests, and there are thousands of requests, so don’t get overwhelmed. Spend some time sifting through the queries each day. If you don’t have time, hire a virtual assistant to do it for you and ask them to forward the best ones for your business.
- Newsjacking can quickly get you attention. When something big is happening, like COVID-19 and it makes major news, write about it fast — just be sure it relates somehow to your industry. Don’t wait days to get visibility. You have hours to make this an effective strategy. When you get published, link the story to all of your social platforms, and tag the media outlets who featured you. It takes a bit of practice, but newsjacking puts you in front of a huge audience. It just takes some media savvy, a bit of practice, and a dose of courage, so give it a try.
- Pitch follow-up stories. If you missed the boat on newsjacking, think of a different spin or a related story that a journalist would be interested in.
Here’s something I’m working on. All the schools in my area are closed for at least a month, and my neighbor is a science teacher who’s working from home. He’s also known as Metric Mark and throws kids science parties. I suggested he post daily science tips on social media and his Google My Business Page and record a Facebook live event every Saturday called Saturday Morning Science. What we’ll do is pitch the press about his teaching kids science in a fun and innovative way, while school’s out. It’s newsworthy right? And interesting. And if you want to know, yes he does wear a lab coat and those big lab glasses.
I’m Robin Samora with the Fast Marketing Minute. If you want to get media attention, download a copy of my PR Template, How to Write a Winning Press Release. It’s at RobinSamora.com/PressRelease. Talk tomorrow!