Tired of posting articles on LinkedIn? Why not try video ads to capture your target audience’s attention? Here are some tips.
3 Video Marketing Tips for Better LinkedIn Ads
1. Create a video demo with an offer. People are searching LinkedIn for new ideas and are always interested to see how a product or service performs. And video ads that showcase a demo typically have a higher engagement and click through rates. For best results, experiment with an offer, like $200 off with this code or your first month free – and use the special offer or deal in your headline.
2. Add animation to your video ad. Motion captures people’s attention, so when you add animation to your compelling brand story, you’ll get even more engagement. Not sure how to do that? Test drive Biteable, an online video maker that uses stock footage and photos to give you professional, studio quality animation. You’ll love their templates, they’re easy to use, and you can customize to your brand personality and colors.
3. Keep copy simple and use captions. Nearly 80% of LinkedIn viewers watch video without the sound on, so keep your audio to one track. And it’s best to keep your copy simple and catchy. Two to three sentences. Captions and banners will also help to grab someone’s attention. If the sound were off, is your message loud and clear? What about your call-to-action and a CTA button?
Video ads whether for LinkedIn or YouTube need to be short, catchy, and understood without sound. Remember that most video is watched on a mobile device and even if someone has headphones, they read captions if they’re intrigued. If not, they’ll quickly move on.