Want to master the in-box and win new business? Stay tuned.
Email marketing is still one of the most effective ways to connect with prospects and your current customers to build like, know, trust and believability, and also increase sales. Here are 4 email marketing tips to help you get there.
1. Understand Email Segmentation
Use the analytics from your email service provider (ESP) to segment your email recipients into lists based on their behavior or needs. That way your audience receives the right message and the most relevant based on their purchase history.
2. Capture New Emails
If you’re not capturing emails, chances are you’re losing customers. Put a pop-up on your home page that offers a discount in exchange for someone’s email address. That helps you build an organic list of people who are already engaged and interested in what you have to offer.
3. Build Buyer Personas
To solve your target market’s challenges, know who they are and what they want. When you build a buyer persona, you’ll identify your ideal customers and their pain points quicker than just guessing,
4. Increase Your Email Deliverability Rate
To prevent spam, email service providers use PHP or SMTP protocols to send messages safely to servers. If you’re using the default PHP and see a high bounce rate or customers aren’t receiving messages, consider switching to a provider that uses SMTP which means Simple Mail Transfer Protocol.