Want some marketing tips for reaching journalists? Earned media is a great way to build your business.
Earned media or getting free PR and publicity that you don’t pay for is worth its weight in gold. You can share it with your prospects, clients, colleagues, industry associations — and all of it helps to promote your brand and expertise.
4 Marketing Tips to Reach Journalists and Get Free Press
- Find the right journalist. Don’t just throw your press release out there and hope someone will pick it up. Look for journalists who’ve already written something on your topic. A simple Google search will bring up recent articles. If you have the budget, you can also use media databases like Cision or Muckrack.
- Get correct contact details. That’s not as easy as it might sound, though. You’ll have to do some digging. Again, a Google search is a good way to start. Social media can also be incredibly helpful. And sites like Buzzsumo, which is available as a freemium and a premium will also be useful.
- Get straight to the point. Journalists receive hundreds of pitches each day. They’ll notice yours if you keep it brief, and it’s well written. So, don’t waste their time. Tell your story in as few words as possible, but make it compelling. Also, personalize your pitch. Think about building a relationship with the reporter instead of hitting them with a release and expecting instant coverage.
- Craft an irresistible subject line. Keep it short and unique. And make it super-specific. Remember that timing is everything. Also think about the day and time you hit the “send” button because certain days work better than others. Typically, Tuesdays and Wednesdays work best; stay away from weekends and if you’re a night owl like me, not at midnight.
I’m Robin Samora with the Fast Marketing Minute. Getting free press has really helped me build my business and brand. Want to learn how to get media attention? Get in touch at RobinSamora.com. Talk tomorrow!