Sometimes you don’t know what you don’t know. And how can you know everything? You can’t. Especially about marketing. Today, I wanted to talk about four things you may not know that’s affecting your search ranking and SEO.
- Avoid writing content that’s too short. Content for the average page one search result is 1890 words. Don’t freak out! You don’t have to be writing books on every topic. Write until you’ve said what you need to say. Keep a blog or article in-depth enough for it to be worth reading, but don’t add a bunch of fillers to get to 1000 words. Quality over quantity still applies here.
- Have a mobile-friendly website that includes your blog. You want to be sure your website and all of its pages look good on a mobile device and definitely a phone. If your mobile site looks just like your desktop site or it doesn’t look or function as well as the desktop, it can tank your SEO. Mobile traffic now accounts for half of web traffic, so you could be losing conversions of half your visitors — that’s 50% of your traffic.
- Don’t plagiarize. Part of researching a new blog is reading others, analyzing data from case studies and looking at current trends. But, don’t copy someone else’s work. And if you have someone writing for you, make sure they aren’t plagiarizing your content. It’s bad for SEO and horrible for your reputation. There are tools like Duplichecker and PaperRater that check for plagiarizing content.
- Having too many links. Having internal links to your other content and external links to tools or websites you recommend are great. Don’t have too many though. That gets spammy fast. There’s no magic number, but try to only use them when it seems natural.
This is Robin Samora with the Fast Marketing Minute. Want me to check out your website? Get in touch with me at RobinSamora.com for a complimentary evaluation. Talk tomorrow!