Think you just need hard skills to be a marketer? Not true. Check out these soft skills to add to your tool box.

4 Soft Skills You Need in Marketing

It’s not always about being tough as a business person and marketer. Soft skills count too. What skills should you add to your marketing toolbox?

1. Creativity. Marketers have a unique flair and knack for creativity so it’s important to nurture those skills.  Creativity is a gift to help you stay on top of your game – and also protect your creative juices. Think differently to expand your horizon. Volunteer or learn a new language.

2. Adaptability. Was your business flipped upside down with the pandemic? Ready yourself to be more adaptable, to adjust to changes quickly and efficiently, as they’re thrown to you. Adaptability isn’t just a soft skill, it’s a must skill. It’s what you need to embrace change, remain calm, and go with the ebb and flow.

3. Empathy. When you’re empathetic, you’re able to connect with your audience on a deeper level and help them solve their problems better. As a result, customers will become more loyal to you because they believe you care and understand them. They also bring in more referrals and in turn, more business.

4. Tenacity. Tenacity helps you achieve long term success, to be driven to set goals and achieve them. That you’re in it for the long haul. You know your why and see the big picture. Think of it like winning a race – the slow and steady race. Understand how to grow your own tenacity and you can push forward, no matter what.

I’m Robin Samora with the Fast Marketing Minute. Want to grow your business in these challenging times? Visit my website at and set up a time to chat. Talk soon!