With everything virtual now, what are some of the best marketing strategies to promote a virtual event?
5 Marketing Strategies to Promote a Virtual Event
Set expectations. Is this a presentation, panel discussion or town hall? Will the audience be able to ask live questions? People need to know what they’re signing up for. Be clear on what the audience take-aways will be.
Work with a partner. Co-branding and co-marketing are great ways to gain a larger audience. Match a brand with a community partner and a small business specialist. In the end, all three parties will attract their own audience and the partners can share leads.
Have everyone promote the event. Incentivize employees to promote the event to their contacts and set the expectation that all speakers will do outreach to maximize the audience. Provide assets to everyone involved — graphics, images, videos, URLs — to enable people to easily promote the event.
Customize invitations. Use customized emails to target different segments of your potential audience. A personalized email for an executive might look very different from an email for an engineer. Use your lists and take the extra step to target the right people with the right message.
Track your results. What worked and what didn’t? You can make your next event better by capitalizing on the pluses and rethinking the minuses. Use UTM codes in all your promotional tactics to see where your sign-ups came from and help you figure out where to put your efforts next time.