Want to be a guest blogger? If you’re an expert, it’s a great way to build credibility and get tons of publicity. Here are some tips.
5 Marketing Tips for Guest Blogging
1. Be clear on what you’re an expert on. Sounds dumb, but you can’t be an expert at everything. Confused people never buy. Who do you help and what problems do you solve?
2. What publications do you want to write for? Look at your target markets and marketing plan to see what your prospects and customers are reading. Not sure? Punch in key words on Google and build a media list.
3. Read contributor guidelines. Submission guidelines outline steps to submit content. Every publication is different, so you may want to start a spreadsheet with details on each. Use it as a reference as you build your guest blogging journey.
4. Should you send a pitch or draft? Some publications ask you to send in a pitch and others want a complete draft. I’m a fan of pitching. Look at prior blogs so you don’t suggest the same topic and create a headline in a style that mirrors their publication.
5. Editors make the final call. An editor’s job is to provide value to their readers and your job is to provide that value. Make your pitch short. On the front end, include why your topic is important and why you’re the expert to be writing.
Which brings me back to creating expert authority. Make it a top priority on your marketing and PR list.
I’m Robin Samora with the Fast Marketing Minute. My passion is low-cost marketing to help you grow your business and get more visibility. Check out my website at RobinSamora.com. Talk soon!