If you’re in business, you know you have to be on social media. So what’s the easiest way to create a posting schedule?
How to Create a 5-Step Social Media Posting Schedule
- Start with a social media audit. That way you’ll have an up-to-date inventory of all of your social accounts. Make a note of social handles, who’s responsible for each account, your passwords, and key demographics. Keep track of how often you’re posting on each network and what times work best.
- Check out your competition. See what others in your industry are doing and what their social media schedules look like. There are a ton of monitoring tools out there, one is Hootsuite Streams. Google Alerts can also help you check out social posting frequency and content mix.
- Create a consistent posting schedule. Whether you know it or not, your followers and fans want to know what to expect. A scheduling tool like Buffer can help you stick to that schedule and have high-quality content queued up and ready to go. Once you get used to using an automation tool, you’ll love it.
- Research the best days and times for you to post. This isn’t an exact science. The ideal time to post will vary for each business based on the demographics of your audience. This is one of the reasons why it’s so important to know what other brands in your niche are doing.
- Decide on a content mix. It’s perfectly ok to vary it up. When you shake it up a bit and offer a mix, you create a more engaging experience for your audience. Don’t just focus on promoting your brand, though. You also want to inform, educate and entertain your readers. Remember it’s not all about you.
I’m Robin Samora with the Fast Marketing Minute. Are you looking for social media and content marketing training? Glad to help. Reach out at RobinSamora.com. Talk tomorrow!