Thinking of ways to get outside the B2B box?

Instagram might not be the first social media platform that comes to mind when you think B2B, but companies are using it to showcase the human side of their brand. With a billion users, Instagram is too big to be ignored

Reddit used to be a little bit like the wild west, but they’ve grown up and now they’re the 7th most visited website in the world. Hunt around for a sub-topic that suits your brand and loosen up. Be fun and creative. Reddit’s content is voted up or down based on what users like and dislike. So be careful.

Snapchat is back! After losing market share to Instagram, Snapchat has started to recover and grow again. This is another platform where you can show off, have some fun, behind-the-scenes part of your brand. Keep your messaging upbeat.

Twitch came out of the gaming community so its audience is largely male and made up of Millennials and GenZers. In a way, it’s lively, like broadcast TV. If this is your audience, Think about using Twitch for video podcasts and webinars.

Right now, TikTok has 800 million users worldwide. About 41% of its users are between 16 – 24. It’s all about short, funny videos and it’s growing like crazy. Highlight your brand’s funny side to reach this younger audience.

Finally, Facebook is launching a new virtual reality site. It’s too soon to see how this will pan out, but it’s worth keeping your eyes on.

I’m Robin Samora with the Fast Marketing Minute. If you like these podcasts, I’d love a review. Go to and write yours there. Thanks and talk tomorrow!