Looking for video marketing ideas on Instagram?  Well, here are 7 ideas to start with.

7 Types of Marketing Videos that Perform Well on Instagram

  1. Influencer videos: Collaborate with influencers to create videos. It’s a great way to reach a new audience and increase engagement. Find an influencer that shares your audience, values, and mission.
  2. Behind-the-scenes videos: You’ve seen a million of them. Behind-the-scenes videos give you a glimpse into the day-to-day operations of a brand or company. They humanize your brand.
  3. Tutorials and How-to videos: A How-to video doesn’t need to be a major production. You can produce these on your iPhone. They provide value to your followers by teaching them something new.
  4. Time-lapse videos: Time-lapse videos are great for showing the process of making something, plus they’re visually engaging. Experiment on your phone and see what you come up with.
  5. Product demos: Showcase how a product works. Product demos can help increase conversions and drive sales. Look at Amazon for inspiration.
  6. User-generated content: UGC or user-generated content is more believable than what you post. Reposting videos from your followers helps build community, increase engagement, and gives your audience social proof.
  7. Humorous or entertaining videos: Laughter levels the playing field. It’s a universal language and a great way to connect with your audience.