When you think of online quizzes, do you think of the ones that tell you what kind of dog you would be, or which celebrity husband or wife would be the perfect match? Let’s just say, quizzes are not all created equal!

Quizzes can actually work to get attention and build engagement. Just be sure to create them in a style and language your target audience will respond to. Do some reverse engineering and think of what your customer’s end goals are and what they’re trying to accomplish. Then, create a quiz with ‘you’ as the solution.

Let’s say, you’re a travel agent and want more honeymoon business. You can design a quiz to identify the type of client, time frame of their travel, and dream destinations for a wedding. You can include destinations where you have the most experience and connections. A yoga studio could customize a quiz to determine the type of class someone should take, whether they’re a morning or night person, and what their goals are — more flexibility, less stress, better balance.

When you post quizzes on social media, you get clicks and likes, increasing your engagement score on social media, which boosts your other content. Plus, people are likely to comment with their results, sparking conversation about your topic and brand. And you get to chime in!

If done right, quizzes can also help you capture a lead. Ask for the person’s email address to add to your marketing machine, your sales funnel. Put this field at the end of the quiz, though, because by then they’ve already invested the time in answering the questions, so they’re more likely to give it to you. You can create a quiz through online tools like Interact, which has both free and paid versions.

I’m Robin Samora with the Fast Marketing Minute. Do you want to grow your business and brand? Let’s have a conversation. You can find me at RobinSamora.com .Talk tomorrow!