If you’re an author thinking about publishing a book, some research shows that the best time to release your book is in the winter, typically February and March. The weather is usually bad, people are stuck inside, and are looking for something to do. The hustle and bustle of the holidays are over, there’s some time to relax, and people may be bored — so your new book may be the perfect solution.
January is best for diet and self-help books — and business too. Readers are interested in meeting their new year resolutions. Their intentions seem solid.
Have a book about female empowerment? Consider releasing in March for International Women’s Day or in May for Mother’s Day.
June is a good time to publish a book that talks about getting a job, career advice and industry related topics. Recent high school and college grads are eager for direction in their next step in life. The beginning of the school year, say September, is also a good time for this topic, but there are disadvantages. Your readers may be too busy and opt not to buy.
If you write fiction, especially for young adults, summer is the best season. Reach your audience when they have some down time, July and August.
The fall is also a great time to publish a book, especially if it would make an amazing holiday gift. You have to remember that there’s a lot of advertising noise at this time of year though. How will you promote your book so that it really stands out?
I’m Robin Samora with the Fast Marketing Minute, I help authors and experts build a strong personal and professional brand. Email me for social media profile tips that help you get seen, heard, and remembered. Connect with me at Robin@RobinSamora.com Talk tomorrow!