by Marketing and PR Expert Robin Samora | Sep 10, 2020 | Branding, Build Visibility, Sales & Marketing, Small Business Marketing
Need free photos for your marketing projects? If you do any kind of content marketing, you need visuals – photos and images to use on your website, on blogs and articles, and reports – as well as on social media. Here are 5 free photo sites for your next marketing...
by Marketing and PR Expert Robin Samora | Apr 26, 2020 | Branding, Fast Marketing Minute, Small Business Marketing
Until recently, the only way for your brand to be picked up in a Google search knowledge panel was to have a page on Wikipedia. But that’s no longer true. Google has expanded its sources for “trusted” information. Your brand can appear in a knowledge box, but it’s...
by Marketing and PR Expert Robin Samora | Apr 18, 2020 | Branding, Fast Marketing Minute, Small Business Marketing
Marketing your business is an ever-changing process. That’s because your brand continually changes to meet your customer’s needs. To stay current, you should periodically check in and reevaluate whether your brand accurately reflects where you are in your business...
by Marketing and PR Expert Robin Samora | Mar 31, 2020 | Branding, Fast Marketing Minute, Public Relations
Recently, I talked about how more and more brands are taking a stance on social and political issues. But what about when employees are becoming activists from within a company to fight against the company’s business dealings? That can be a problem. Some companies...
by Marketing and PR Expert Robin Samora | Mar 29, 2020 | Branding, Fast Marketing Minute, Small Business Marketing
If you’re in business, you need to protect your brand’s reputation and your company from financial and legal risks. Here are 5 Key Ways to Protect Your Brand and Reputation Register your trademarks and get patents. It seems obvious, but if you’re offering something...
by Marketing and PR Expert Robin Samora | Feb 19, 2020 | Branding, Fast Marketing Minute, Small Business Marketing
Do you know the definition of brandstanding? It’s an “activist capitalist” trend where brands are taking a stance on a current social, environmental or political issue. Usually it’s on a topic that’s deeply rooted in the brand’s identity and core values. For example,...
