by Marketing and PR Expert Robin Samora | Feb 19, 2020 | Fast Marketing Minute
Do you know the definition of brandstanding? It’s an “activist capitalist” trend where brands are taking a stance on a current social, environmental or political issue. Usually it’s on a topic that’s deeply rooted in the brand’s identity and core values. For example,...
by Marketing and PR Expert Robin Samora | Feb 18, 2020 | Fast Marketing Minute
If you want to knock it out of the park at your next speaking gig, be prepared both physically and mentally — before you get on stage. Here are 4 public speaking exercises for optimum performance. Schedule time for light exercise. Don’t run 10 miles, but...
by Marketing and PR Expert Robin Samora | Feb 17, 2020 | Fast Marketing Minute
Ever hear of the APP Formula of Content Marketing? The acronym was new to me, so I wanted to share it with you. It’s all about making your content crisp. Today, let’s talk about a handful of techniques to make your writing more on point — and crisp, to keep your...
by Marketing and PR Expert Robin Samora | Feb 16, 2020 | Fast Marketing Minute
Did you know that millenials in a professional position appreciate access to continued training? And, according to a recent LinkedIn survey, 42% of millennials reported listening to podcasts? So, here’s an idea. Give your millennial workforce podcasts — private...
by Marketing and PR Expert Robin Samora | Feb 15, 2020 | Fast Marketing Minute
Want to know more about emoji’s? Well why not? 92 percent of internet users use emojis every day, so you should probably consider using them at some point in your marketing. The question is, how do you do it if you want to maintain a certain image and never look...
by Marketing and PR Expert Robin Samora | Feb 14, 2020 | Fast Marketing Minute
Are you on the fence about creating an audio book? As long as your book isn’t full of images or photos that carry the story, it may be a good idea to expand your outreach and grow sales. Let’s look at 4 reasons why you should turn your book into an audiobook. Recent...
