by Marketing and PR Expert Robin Samora | Oct 7, 2021 | Pitching the Media, Public Relations
Want to know the best ways to maximize media placement? Start with these three marketing strategies. With so much access to internet media, customers need 28 – 62 touchpoints before they’re ready to buy. And with so much noise in the marketplace, you need to maximize...
by Marketing and PR Expert Robin Samora | Jun 17, 2021 | Marketing Materials, Pitching the Media, Public Speaking
Want to know how to make the most out of online conferences? Listen to these 5 tips. 1. Set a clear goal. If you know what you want tolearnyou’re more likely to leave the conference feeling Otherwise, you’ll wonder why you spent all that time and effort to...
by Marketing and PR Expert Robin Samora | May 6, 2021 | Build Visibility, Pitching the Media
Want to be a better marketer and get more earned media? Here are three marketing tips to help you get more free press. If you’re looking to get more free publicity and be a better marketer you have to understand what’s going on in the mind of a busy reporter. Hint:...
by Marketing and PR Expert Robin Samora | Apr 29, 2021 | Pitching the Media, Press Releases
Want to write a press release that gets attention? First make sure your marketing efforts are supporting you, and have a consistent message and common goal. Other tips? Listen in. 4 Tips to Write Press Release That Gets Attention 1. A press release is a press...
by Marketing and PR Expert Robin Samora | May 12, 2020 | Fast Marketing Minute, Pitching the Media, Public Relations
Want some marketing tips for reaching journalists? Earned media is a great way to build your business. Earned media or getting free PR and publicity that you don’t pay for is worth its weight in gold. You can share it with your prospects, clients, colleagues, industry...
by Marketing and PR Expert Robin Samora | Mar 24, 2020 | Fast Marketing Minute, Pitching the Media, Public Relations
So you know there are four kinds of media. Social media, traditional media, your own media (that would be your website, blogs, articles, video that is your own) and there’s also earned media. Earned media is when someone else talks or writes about you, or you’re...
