by Marketing and PR Expert Robin Samora | May 12, 2020 | Fast Marketing Minute, Pitching the Media, Public Relations
Want some marketing tips for reaching journalists? Earned media is a great way to build your business. Earned media or getting free PR and publicity that you don’t pay for is worth its weight in gold. You can share it with your prospects, clients, colleagues, industry...
by Marketing and PR Expert Robin Samora | Mar 24, 2020 | Fast Marketing Minute, Pitching the Media, Public Relations
So you know there are four kinds of media. Social media, traditional media, your own media (that would be your website, blogs, articles, video that is your own) and there’s also earned media. Earned media is when someone else talks or writes about you, or you’re...
by Marketing and PR Expert Robin Samora | Feb 8, 2020 | Fast Marketing Minute, Pitching the Media, Public Relations
If you’re in business, you need to have a plan in place to deal with bad press. At some point or another, it may happen to you, whether it’s a slanderous article or something as simple as a steady flow of bad reviews. Either way, you need to know how to deal...
by Marketing and PR Expert Robin Samora | Jan 21, 2020 | Fast Marketing Minute, Pitching the Media, Public Relations
The best way to go viral with your content is to stay on the beat with what’s happening in the world. Follow the news. Check trending hashtags and social media. Watch what the big brands in your industry are posting. You also may want to set up a Feedly account to see...
by Marketing and PR Expert Robin Samora | Dec 20, 2019 | Fast Marketing Minute, Pitching the Media, Public Relations
Today we’re talking about prepping for a media interview. It’s exciting to be contacted by the media to be featured as an expert, but it’s also a little scary to be “on the record.” The first way to prepare is to make sure you have a full understanding of why you’re...
by Marketing and PR Expert Robin Samora | Nov 7, 2019 | Fast Marketing Minute, Pitching the Media, Podcast, Public Relations
So you’re media ready. You want to pitch the press. You know you’re onto something hot and want the world to know – but what the heck do you say? What do you write about? What is really press worthy? Every week, I’m scouring the internet looking for new tools,...
