by Marketing and PR Expert Robin Samora | Apr 29, 2021 | Pitching the Media, Press Releases
Want to write a press release that gets attention? First make sure your marketing efforts are supporting you, and have a consistent message and common goal. Other tips? Listen in. 4 Tips to Write Press Release That Gets Attention 1. A press release is a press...
by Marketing and PR Expert Robin Samora | Mar 20, 2020 | Fast Marketing Minute, Press Releases, Public Relations, Uncategorized
If you think that press releases are dead, you’re dead wrong. In the past, traditional media releases were sent by mail, but now with social media and distribution online, they’re easy to create and send. Press releases are an important PR tool to keep prospects and...
by Marketing and PR Expert Robin Samora | Mar 5, 2020 | Fast Marketing Minute, Press Releases, Public Relations
If part of your marketing strategy is pitching the press, having an online press kit that’s hosted on your website, on Medium, or even on your Google Drive is fairly straightforward. You have the option of sending reporters, investors, partners or even prospects there...
by Marketing and PR Expert Robin Samora | Nov 30, 2019 | Fast Marketing Minute, Press Releases, Public Relations
Sending a press release can be scary. If you make a mistake, you may be haunted forever. Kidding. Fact though, it will live somewhere in cyberspace. Here are 4 common press release mistakes and how to avoid them Mistake #1: You don’t include an about section. Provide...
by Marketing and PR Expert Robin Samora | Nov 29, 2019 | Fast Marketing Minute, Press Releases, Public Relations
Sometimes companies jump the gun on press releases and sometimes they wait too long. Other times, they might not even send a press release. How do you decide if and when you should write one? Ask yourself these 3 questions. Is it newsworthy? Consider the timing,...
