by Marketing and PR Expert Robin Samora | Sep 9, 2021 | Networking, Public Relations
If you’ve ever been in the midst of a PR scandal, you know that there’s a right way and a wrong way to handle it. Here’s what to do. Communication is key especially in a PR crisis. What you have to remember is that you have to react order strategically and soundly,...
by Marketing and PR Expert Robin Samora | Sep 2, 2021 | Email Marketing, Grow Your Business, Public Relations
Ready to email a pitch to a busy journalist? Here are 3 marketing tips that can help you stand out before you hit “send.” If you’ve spent the time writing a PR pitch, you want to make sure it’s perfect. Double check that you’ve included these three key elements: 1....
by Marketing and PR Expert Robin Samora | Aug 26, 2021 | Content Marketing, Grow Your Business, Public Relations
Struggling to come up with topics for your next writing piece? Here are some tips to get your creative juices flowing. If you’re a marketer, sometimes you come up empty handed in the idea department, especially if you’re feeling stressed, overwhelmed or just blah....
by Marketing and PR Expert Robin Samora | May 22, 2021 | Fast Marketing Minute, Public Relations, Small Business Marketing
Want to be a guest expert on radio, TV or a podcast show? Listen to these 4 tips. Free publicity can save you tens of thousands of dollars, so it’s in your best interest to learn how to pitch a producer or blogger the right way. 4 Key Elements of a Publicity Pitch ...
by Marketing and PR Expert Robin Samora | Apr 22, 2021 | Event Marketing, Public Relations, Public Speaking
Have a virtual event coming up and not sure what to do? Listen in for a few tips. Zoom, Google Meet, Facetime, one thing we all have in common today is that we’re forced to get over being camera shy. With everyone in front of screens, how do you create a virtual event...
by Marketing and PR Expert Robin Samora | Jan 21, 2021 | Marketing Materials, Public Relations
If you’re not taking advantage of customer testimonials, you’re missing a giant marketing opportunity. How to Market Your Business with Testimonials 1. Use your homepage to post reviews. Use testimonials to keep visitors on your site with the ultimate goal to get them...
