Are you getting the cold shoulder when you make a cold call? That’s probably because cold calls seem a bit out of place in today’s sales world. Buyer behavior has changed. Rarely do people pick up a call from a number they don’t recognize.  And if they need a service, they look it up online (after checking the reviews, of course).

Cold calls can be disruptive and annoying. Marketing with a one-size-fits-all approach hasn’t worked in years. Instead, look at attracting quality inbound leads.

How do you build sales with inbound marketing?

First, you have to know your target market and almost everything about them. That way you can create interesting content that your audience connects with. Personalize it to fit your niche and what you want to promote. Be sure to offer value to potential customers, but expect nothing in return, except maybe an email address.

Warm calling comes next. That’s when a prospect submits a lead form or follows you on social media. Send them an email. Get them on the phone. Invite them to coffee. Put them into what I call a 9 Step Drip Campaign. It’s a no-brainer that when someone shows interest in your company or products, they’ll be way more receptive to hearing from you directly.

I’m not saying that cold calling, as we traditionally know it, is dead. It’s an art for sure. But it may not be in your wheelhouse of expertise. Try a few new age “cold calling” tactics instead. Comment on social media. Congratulate people on LinkedIn. Send a helpful article or offer a solution to a problem, at no charge. Again, it’s all about the connection.

This is Robin Samora with the Fast Marketing Minute. If you’d like to get more warm leads that turn into customers, let’s talk. You can find me at Talk tomorrow!