If you’re in business, you’re in sales and if you don’t have sales, you might as well close up shop. Every small business owner will tell you that their industry has a particular way they market their products and services, and prospect for new clients. But, if you’re prospecting for gold on a barren or deserted island, it’s probably less effective than being in front of your ideal clients online and offline, solving their problems, and offering value.
Don’t get sucked into thinking you need every kind of marketing that’s out there. Every business is different.
To cut the learning curve, think about a customized online and offline marketing plan that’s based on your company’s vision, your situation, your industry and where you are and where you want to go.
Every day I hear stories of small business owners who get talked into marketing strategies and ad spends that waste valuable resources, time, and stab the human spirit. We forget that we evolve just like our businesses.
Build Your Business in 2020 with a Solid Marketing Plan
A solid marketing plan is one of the most cost-effective ways to build your business and gain visibility. It’s usually eye-opening and transformative, if you implement recommended strategies and follow a detailed action plan that’s been based on research, trends, and competitive analysis to differentiate your brand and rev up your bottom line.
I’m Robin Samora, host of Fast Marketing Minute. If you’re looking to grow your business in a big way now, or down the road in 2020 email me at Robin@RobinSamora.com. Don’t throw random darts to hit your target goals. Talk tomorrow!
