Ever notice that your logo and colors look different online. The colors aren’t right, the logo isn’t the most current or it just looks off? Here’s an easy way to fix that.
Consistency in marketing is everything, right? Well it should be with your brand, the image of your business, who you are and what you do. How your visual brand looks online and offline is key to people recognizing you in a crowded marketplace rather than your competitor.
Easy Simple Brand Guidelines for Marketing
There’s certain visual branding you can’t fool around with. And that includes the colors and fonts of your logo. Let’s face it, your logo represents your brand, whether that’s you or your company. And if you’re online, your brand is working 24/7. You never want to miss a chance to bring in business.
We don’t live in an all-print world any more. When print dominated marketing, it was fairly easy to identify colors with the Pantone’s color chart or PMS colors. Without the chart, red might be a fire engine red, warm red or cool red. And, a printed piece from any press might look different if you didn’t use PMS colors.
It’s a digital world and HEX colors rule. A HEX color is a six-digit combination of numbers and letters, a mix of red, green and blue. Basically, it’s shorthand for RGB or red, green, and blue values – probably a bit more than you need to know, but still something you should know.
Brand guidelines and a color brief create branding consistency. They outline your exact colors, fonts and logo styles in various sizes, shapes and formats so you’ll never go wrong – or forget what you’re using.
If you’ve invested in a logo, ask your designer or VA to create brand guidelines. Or, do it yourself.
Who wants a call from the brand police?
I’m Robin Samora with the Fast Marketing Minute. My passion is low-cost marketing to help you grow your business. Check out my website at RobinSamora.com. Talk soon!
