If you think that email marketing is dead, you’re dead wrong. Email marketing is alive and well and growing every year.
In fact, the power of marketing is greater than you probably ever thought. Here are some stats from HubSpot.com:
- 4.3 billion+ email accounts send 196 billion emails every day
- 91% of consumers check their email every day
- 77% of consumers prefer email for marketing communications
- Email has a marketing ROI of 4,300%
Use email marketing to engage your target market, bond with them, get feedback, inform, entertain – you name it. Just be sure you have reader’s permission and offer an opportunity for anyone at any time to unsubscribe. No questions asked!
You also own your email channel – which is why I call it your ‘owned’ media.
I’m Robin Samora, host of Fast Marketing Minute, I write marketing and action plans that work. If you need help with your marketing or email marketing, contact me at RobinSamora.com. And check out my 50+ Google 5-Start reviews while you’re at it. Talk tomorrow!