In order for you get press, free publicity, or be seen, heard and remembered, you have to decide what media — journals, magazines and industry publications you (or your company) would like to be featured in. That includes blogs too.  Google is a great tool for researching and I’m sure you have your own resources too.

After you’ve done your research, the next step is to send a short and concise pitch with several story ideas to the editor’s ‘name,’ not ‘dear editor.’ Feel free to reach out on social media too.  Please, just don’t blast the entire staff you find listed.

If there’s an editorial calendar, a listing of what’s coming up, be sure to check that out first to see what content ideas they have planned. You always want to stay 3 – 6 months ahead of what’s going on now and not pitch a topic they just covered. When you take the time to do your homework, it shows you know the protocol, and it will impress an editor. And an impressed editor will typically remember you.

I’m Robin Samora, host of Fast Marketing Minute. Check out my blog, Robin’s Rainmakers for more tips and articles on how to pitch the press. It’s at Subscribe to my weekly tips for marketing and PR insight. Talk tomorrow!