I’m a big fan of spot coaching. That’s hiring an expert who’s more skilled and experienced in a certain area than you. Spot coaches are invaluable if you’re looking to explore a new business idea, need insight or direction, or want to openly discuss the pros and cons of moving ahead on a project – one that requires time or a substantial financial commitment.

Consider a few guidelines before hiring:

-Find a spot coach that has an excellent reputation in the area or industry you want clarity in. Google your subject matter expert, ask colleagues for referrals, read their materials, hear them speak. Sometimes it pays to talk with 2 or 3 experts to get a variety of opinions before making a big decision.

-Reach out and give your advisor ample information and time to think about your question, in advance of your call or meeting. They, like you, need time to prepare.

-Be open to feedback you may not like, but that may serve you in the long run. Often, if you aren’t in agreement with your coach, you’ll see a different perspective that you may have not thought of. Trust in the process and trust that you made the best decision on who to work with.

If you’re working with a seasoned professional, you should get the solid advice that you’ve paid for, and that they’ve earned.

I’m Robin Samora, host of Fast Marketing Minute.  If you need marketing help for a particular project or want to add some jet fuel to your marketing, contact me directly. I’m at Robin@RobinSamora.com . Talk tomorrow!