What’s the AIDI formula and how can it help me get more leads?

“A” is getting your audience’s attention. Appeal to your target market directly. Say something that affects them personally.

“I” is for gaining interest through making an enticing offer. Make the offer something valuable that your target audience would actually want and respond to. What can you provide for free or to build like, know and trust to gain more business in the long run?

“D” is for desire. Give examples of other people’s experiences with your service, so consumers want to be like them.

The last “A” is for action. Of course, all of this means nothing if you don’t ask them to take action.  Lead your prospects to a lead page or encourage them to call you or book a time on your online calendar. Whatever your call-to-action is, make it something that allows you to get their information so you can get prospects into your sales funnel.

I’m Robin Samora with the Fast Marketing Minute. AIDI is all well and good, but if you don’t have a plan in place to get new business, they’re just letters in the alphabet. Download a copy of 10 Strategies to Get New Clients. It’s at RobinSamora.com/jumpstart. Talk tomorrow!