If part of your marketing strategy is pitching the press, having an online press kit that’s hosted on your website, on Medium, or even on your Google Drive is fairly straightforward. You have the option of sending reporters, investors, partners or even prospects there to read about your recent accomplishments. And, if you’re a Fast Marketing Minute subscriber, you already know that media releases are great for SEO!
Here’s How to Create a Press Kit in 5 Easy Steps
- Choose a design that fits your brand and use your brand colors in the creative. A good rule of thumb is to mirror the look and feel of your website to create brand consistency. Your brand personality should be recognizable online and offline.
- Write an interesting tagline or opening message. You want to catch people’s attention and spark their curiosity. You want people to keep reading and see what you’re up to.
- Invest in high resolution photos that represent you and your company. If you have a personal brand, bite the bullet and get a professional photoshoot. If your brand is more about your business, hire an experienced photographer who’ll take images at your location. These photos should show what your business is all about. Some of your favorite images from your website would work here too.
- Write copy that engages your target audience (and the press) and stay true to your brand story. Tell them about your company. Your background. Why you went into business? What problem do you solve? Don’t forget to add personal elements that make you human.
- And of course, make your press kit accessible. Post your media kit to your website. Add the link to each social media platform. Include it in your email signature. It’s the perfect way to promote yourself and your brand.
I’m Robin Samora with the Fast Marketing Minute. Would you like a free PR evaluation for your company or brand? Reach out at RobinSamora.com and we’ll set up a Zoom call. Talk tomorrow!
