There are over a billion users on Instagram, which makes it difficult to stand out. And producing great content isn’t always enough to earn new followers. One newer tactic to get more engagement and grow your following faster is by joining or creating an Instagram pod.

So how do you create an Instagram pod? An Instagram pod is a group of 10 to 15 people in a niche who agree to engage with each other’s content. If you’re part of an Instagram pod, you can create authentic likes and comments to boost your visibility.

Usually Instagram pods are invite-only, so unless someone asks you to join one, you can’t just go out and find one. The solution is to create your own, but how?

Here’s How to Create an Instagram Pod

First, identify who you want in your pod. Research other professionals in your industry, people who share your target market and include a few influencers on your list. Choose 10 people to start. This leaves room for a little growth in case someone wants to invite one or two others to join.

The next step is to message them asking if they’d like to join your group. Be clear explaining why you want to invite them.

Now it’s time to create a group for your pod. Some people use DMs to communicate with their Pod. Others prefer using Telegram, WhatsApp, Skype or another messaging service. Decide what works for you and send an invite to the group along with a welcome message that explains how things work.

When you post something new on Instagram, send a message to the group. Their job is to “like” your post and leave an authentic comment. Over time, you’ll get to know your group better and find other ways to support each other and share ideas for growth.

I’m Robin Samora with the Fast Marketing Minute. Not sure about social? Download a copy of my report Social Branding and PR Guidelines. It’s at Talk tomorrow!