How do you disrupt your industry?
First you need to ask yourself how your audience is underserved and how your company can provide a solution that no one else can offer.
You may need to think vertically, considering options outside of your regular business. Look into other areas of your industry that you can break into. Maybe it’s time to offer something new.
On the flip side, maybe you’re too diverse; you’re offering too many options. Perhaps your disruption is that you narrow things down, focusing yourself on being great at one or two things. Being the best at something is definitely a disruption if the whole market tends to be diversified.
Don’t be afraid to break the rules. That’s the point. You want to be doing something different than everyone else. You can’t disrupt a market if you’re following all of its rules.
Once you decide what you’re going to do, just do it. And, Do it fast. In fact, do it now. Forget waiting and long-term planning. Just leap. If you wait, someone could do it before you, or you might lose your nerve.
I’m Robin Samora with the Fast Marketing Minute. It’s time to take a look at your business and business model. Will you survive or thrive if you’re doing the same old same old? Not sure? Give me a call if you want another viewpoint. Find me at RobinSamora.com. Talk tomorrow!