If you’re going to be in the public eye, you better get ready first. Your career could take off in an instant, so it’s best to be prepared. Famous words from a former Girl Scout.

First you need an iron-clad media base. Your website and social media showcase your expertise. They act as your 24/7 sales team, so make sure they look good. Keep social media G-rated… ok PG-13.

Learn how to write a great press release and have your media contact list pre-loaded in your email. Be ready to newsjack, that’s commenting on current news, at the drop of a hat, so you can be the first pitch in your contact’s inbox.

Next, show that you’re passionate about your business. People care about people who care. (I know that sounds like a Barbara Streisand song). Show your passion on stage and on every platform. It’s you and your brand personality TV producers are looking for. A media darling, not a media dud.

Lastly, if you want to be on TV, make your own video content. It doesn’t have to be perfect, it just has to get better with time.

I’m Robin Samora, host of Fast Marketing Minute, I love helping clients go from invisible to visible. From 1 to 1,000. If you need help promoting your brand, online and offline, shoot me an email. I’m at Robin@RobinSamora.com. Talk tomorrow!

 

Copyright 2019 - Robin Samora, Partner Promotions Inc. All rights reserved.