Consumers want to buy from a brand they like, know and trust. And now more than ever, we live in a society that thrives on connection and personalization, so give it to them.

Get people to like you through having a strong brand and a product or service you can stand behind. A great company story on your website can help, too. As you build your like, know and trust factor, you’ll also gain more business and believability.

Let people get to know you and your company through social media. Instagram especially is the perfect place to get a little personal. What are you up to? What’s going on in the office today? Did you get a surprise gift at your door? Was it a puppy? With almost 70,000,000 dog owners in the US alone, there’s definitely a dog friendly audience!

You can also earn trust through good customer service. Raving reviews and testimonials are your best friend here. Connect with happy customers and make them ambassadors for your brand.

L, K and T are linked, and they all build off each other.

If you want to get to know me a little better, follow me @RobinSamoraPR on Instagram and Facebook.

I’m Robin Samora, host of Fast Marketing Minute, I write marketing and detailed action plans that work. If you need help growing your business, contact me at Talk tomorrow!