Hiding behind the computer not sure how to use digital marketing for cold calls? Listen up!
4 Digital Marketing Cold Call Strategies
1. Figure out who your ideal client is. Who do you need to reach? What kind of company or industry are they in? What are their problems? How can you help? Once you can answer these and other questions like them, you’ll have a pretty good ID on your target audience.
2. Find the decision maker. You can’t just fire off emails to customer service or go down the rabbit hole of the company contact list. Your emails will most likely get deleted. You need to find the right people to reach out to. Fortunately, there’s a great email finder tool called Hunter that can help you find the right email addresses of people you’d like to connect with.
3. Personalize your outreach. Seriously. Take the time to write a personal email to each prospect on your list. Use the prospect’s first name and company, and write a unique question or thought. And of course, finish with a call to action.
4. Don’t forget to follow up. This is not a fire-and-forget exercise — you need to follow up. And often. If you’re targeting busy people —and who isn’t busy these days — you may need to follow up multiple times to get their attention and earn their trust. CoSchedule says the best days and times to follow up are Tuesday at 10 a.m., Thursday at 8 p.m., and Wednesday at 2 p.m.
What works for you?
I’m Robin Samora with the Fast Marketing Minute. If you’re looking for online marketing tips, you’ll find tons at my website. You can find me at RobinSamora.com. Talk soon!