Want to know more about emoji’s? Well why not? 92 percent of internet users use emojis every day, so you should probably consider using them at some point in your marketing. The question is, how do you do it if you want to maintain a certain image and never look ridiculous?
For starters, don’t randomly add emojis in the middle of your blog. (😈) It doesn’t make sense. Instead, consider using them as part of your content promotion on emails and social media.
Stats show that 56 percent of brands that used emojis in subject lines saw an increase in unique opens. The smiling poop emoji gets the highest read rates when used in a subject line and the red heart got a 6 percent increase in opens.
More than half of the comments on Instagram include an emoji, and the red heart is most used there. On Twitter, emoji users trend younger and female. And an emoji in a Facebook post increases the number of likes by 57 percent. On LinkedIn they’re a little more taboo. It really depends on your personal brand whether or not to use them.
Testing the waters with emojis on Twitter makes sense. Plus, an emoji in a tweet can increase engagement by more than 25 percent. If it doesn’t work for you, posts are fleeting, so it won’t matter by tomorrow, unless you go emoji wild and post thirty smiley faces in a row.
What it really comes down to is your brand and your audience. Does your brand identity align with emojis? Is your target audience using them? If the answer is “yes” to either of these questions, then try them out. You don’t have to use them everywhere and on everything. Add emojis when you think it looks natural.
But no matter what the experts say, I’m never putting a poop emoji in my subject line.I’m Robin Samora with the Fast Marketing Minute. I love creating content and helping business owners showcase their expertise. Want a few ideas? Email me at Robin@RobinSamora.com and let’s put a date on the calendar. Talk tomorrow!