Do you have a competitor that’s totally winning the social media game? Don’t be jealous. Use it to your advantage.
Start by watching the competition’s posts to check out what gets the most engagement and to see what your shared target audience reacts best to. Write down those ideas for your own content.
You can actually uncover their entire strategy by using the social media tracker tool on SEMRush. You can also track what the competition is posting and identify trending hashtags to use.
Another thing to do is to look at the reviews and recommendations of your competition. If their customers love something about them, make sure it’s something you’re doing. If you find a trending problem that’s showing up time after time, offer the solution on your social media and everywhere else.
If you want to get extra sneaky with your Facebook ads, target people who like a competitor’s page. Some might think it’s a gray area, but it can be effective, especially if your ad focuses on a benefit that your competitor doesn’t offer. Outsmart the competition by doing your homework.
OK, let’s up it to 49 Shades of Gray. Stay with me, it’s not what you’re thinking. Here’s a simple strategy to steal your competitors followers. Scroll through their Instagram following and pick a few people to follow every day. Slowly, people will follow you back, growing your audience and who knows, there may be a chance that they’ll be your customer one day.
I’m Robin Samora with the Fast Marketing Minute. What are your biggest competitors doing? I can help you figure it out. Email me at Robin@robinsamora.com. Talk tomorrow!