If you’re in marketing, you need to be able to write, or at least recognize good copy from bad. You also have to update your content on a regular basis.
Even if you haven’t been hired as a copywriter, pay attention to these 5 content marketing tips to improve your writing.
First, you need to set your mind to the task. Sometimes personal things distract you from focusing. Maybe your writing style changes a little or a lot depending on your mood. That’s ok, but make sure you’re in the right headspace to create quality content that’s positive and encourages your audience to follow your advice.
You should also be passionate about what you’re writing. If you’re bored with the topic, chances are that your audience will be too. Write about what you love or something new you’re intrigued by. Be excited about it. Learning is a lifelong sport and keeps your brain young and active.
Don’t build a 10-foot wall with your content. Keep paragraphs to 3 or 4 sentences, so it’s easier to read. Bulleted and numbered lists are even better ways to make your content easy to consume.
If you need a good way to break up this ‘content wall’, use an infographic, chart or other compelling image. You could make your own, or borrow someone else’s, which is usually easier. Just link to the source to give them credit. No one likes a content thief.
Of course, lastly, don’t forget about SEO. Sprinkle in a few of your keywords where it makes sense to add them. Create a killer snippet for search results. Some platforms have built-in tools for that. If you’re on WordPress, use Yoast.
I’m Robin Samora with the Fast Marketing Minute. Get on the brandwagon and learn how to repurpose the content that you write. Download my free guide, How to Turn a 900-Word Article into 36 pieces of content. It’s at RobinSamora.com/900wordarticle. Talk tomorrow!