I tell my clients all the time that FAQs are almost always a necessity on your website. And, almost always, I hear the same response. How do I do it? What questions do I ask? How can I make mine better?
Here are a few tips to make your FAQs more effective:
First, make a list of the 10-20 questions you get on a regular basis. These are questions that you have a canned response to. I hate the word canned, but you know what I mean. Repetitive is a better word.
Next, answer each of these questions in a blog. If you blog on a regular basis, you probably already have a few of these done. Why a blog for each question? It boosts SEO. When people type in a question in Google or ask Alexa, having in-depth content about specific questions will help your rankings.
Now, link each question on your FAQ page to the corresponding blogs. Long-form content will answer people’s questions more thoroughly anyway. It makes you look like an expert — which you are. Plus, internal linking is also good for the SEO machine.
You can always take this a step further by researching what phrases people are Googling to find you, and adding those terms or questions to your FAQs to boost your organic rankings even more.
Remember, these are all free tactics. There’s no investment here, except for your time.
I’m Robin Samora, host of Fast Marketing Minute. Would you like a complimentary PR Evaluation or online asessment for your business? Just shoot me an email at Robin@RobinSamora.com. Talk tomorrow!