Want to write a press release that gets attention? First make sure your marketing efforts are supporting you, and have a consistent message and common goal. Other tips? Listen in.
4 Tips to Write Press Release That Gets Attention
1. A press release is a press release. Nothing more. Not a pitch. Not a bio. Not an annual report. Follow an outline or a template — I have on my blog — and you’ll have a tried and true guide.
2. The 5 W’s still hold true. Who, What, Where, Why, and When. The reason you write a press release is to share information. You need to include all of this in your media release as well as other info too — like quotes, an About at the end, working links, a bio and so on.
3. Think above the fold. That means you should put your most important information at the top, kind of like an upside-down pyramid. Journalists are busy and have no time for hide and seek. You don’t want them to miss any critical information, so work from the top down. Most important info first.
4. Is your media release interesting? You don’t have to be a creative writer to write a press release, but it shouldn’t be boring either. Yes, you’re giving facts and the who, what, where, why and when — but quotes can support a catchy title that makes a journalist will keep reading. Images and video, though it may cost extra on some distribution sites may be worth the extra money.