So, you pitched the media and the editor says no. Big deal. Don’t cry. If you’re in sales, and we all are in some way, no often means “not now.” Don’t get flustered. Stay calm and keep writing. If your pitch is well crafted, it typically goes in a folder to be checked out later. Maybe the timing is off or someone is on paternity leave. You never know what’s going on in the office. Also, a major story might have come in and bumped you last minute, or there was a change in the direction of the story. This happens all the time, in magazines, newspapers, TV and it’s definitely happened to me and my clients.
Here’s my advice. Reboot your mindset and think of the journalist’s or editor’s folder as your personal waiting room for media attention. Check back later to get a pulse.
I’m Robin Samora, host of Fast Marketing Minute. If you’re looking for new marketing ideas and an action plan to grow your business and brand, let’s have a conversation. I’m at Robin@RobinSamora.com. It’s my treat! Talk tomorrow!
