Do you want your business or brand to look bigger than you are? What we’re talking about is positioning. Creating an image of having a more powerful persona online and in your industry.
Now, if you feel like you’re living the “fake it til you make it” strategy, stop. Nine times out of ten, in my math anyway, you’ve probably already made it. Kiss the Imposter Syndrome goodbye!
So how do you make your audience see a stronger, more accomplished you or business? Well, first be confident and own your expertise. But don’t be arrogant.
Keep growing your own media channels. Have a well-thought out website and offer valuable content. Streamline your social media by creating a cohesive look across all platforms. Even what you wear should align with your brand — when you’re not at home in your yoga pants.
Most importantly, have big ideas. I mean big ideas because it all starts from within! Make big goals and make plans to achieve them. Share your goals with others and get them on board. You know deep down you can’t get there alone, so ask for help. From your team, your colleagues, other experts. It’s like crowd-funding — but with brains!
Create value around yourself and your brand. Give back to your audience with amazing content that provides value. Offer advice when asked. Help others without expecting anything in return.
Now, if you don’t have the resources or skills to build a wide range of service offerings, create partnerships with other companies or people who you can refer the work out to. You can’t possibly do it all. Get some help. Help is a good 4 letter word.
Bottom line, you can start a company by yourself, but you can’t build it all alone.
I’m Robin Samora with the Fast Marketing Minute. Do you need some help building your brand? Check out my website at RobinSamora.com and ask about my complimentary PR Evaluation. Talk tomorrow!