Did you know that 25% of adults in the US own a smart speaker, like an Amazon Echo or a Google Home? And 31% of smartphone users in the world use voice search, like Siri, at least once per week. Voice search is here to stay, and more powerful than ever for marketers to reach their ideal customers. So be prepared.
Long tail keywords are being used as part of everyday conversations. People are saying things like “Alexa, order a pizza.” (And yes, you can do that with Dominos.) So do some research about what long tail keywords people are using to find your brand.
You probably ask Alexa or Google a question every day without even thinking. So take that a step further and start answering questions on your blogs. Create a list of questions a potential customer may have about your services or your industry. Write a blog that answers each one. Some may be basic, but it’s ok as long as they answer the question. You can also add these frequently asked questions FAQs to your Google My Business page too.
One thing is, if you change your core content, ask Google to reindex your website, so it sees your new keywords. You can hear more about how to do that here. Check the Fast Minute Marketing text on this podcast for a link to the article.
Lastly, as with any SEO, make sure your website performance is strong. This won’t make or break you, but it will help you rank better in voice search as voice assistants need to provide search results immediately for the user. You can check your site speed with PageSpeed Insights on Google.
I’m Robin Samora with the Fast Marketing Minute. Do you need a spot coach to help with a specific marketing problem? Email me at Robin@RobinSamora.com. Talk tomorrow!