Let’s talk about Social PR – the way you position yourself online. Here are a few tips:
1. Become a credible resource.
You have one brand to protect and cherish, and that’s your own. Being trustworthy and providing valuable information, isn’t just a good thing to do, it’s good business. Get out of the WIFM mindset and shift to WIFT (what’s in it for them). Answer questions. Be of service.
2. Don’t underestimate your value.
Sometimes you recognize your value because it’s been drilled into your head. But others might question their value because of past stories you were told and believed (which by the way, aren’t true). As an expert, you’ve earned value because you provide the value.
3. It’s all about creating a strong personal platform.
Your platform is as strong as your personal connections online and offline. In real life you have prospects, customers, colleagues, competitors, networking groups, Meetups, referral partners and the list goes on. Then there’s LinkedIn, Facebook, Instagram, Pinterest, and YouTube to name a few.
A personal platform is as strong as you’re willing to make it. Put the effort in to make your foundation solid.
I’m Robin Samora, host of Fast Marketing Minute. Sign up for a complimentary PR Evaluation at RobinSamora.com/PREvaluation. Just like it sounds. Look forward to our call. Talk tomorrow!