Most younger audiences don’t like being targeted by brands on social media. They want to feel a connection, build trust slowly, and see the value of engaging. With social media, brands can connect with prospects and customers, listen to what’s going on, and see what’s trending. In fact, if you talk ‘at’ your customer, in particular millennials, you’ll lose them and won’t get them back.
It’s our job as marketers to learn every target market’s style.
Let’s keep talking about millennials. Some experts say that early millennials, those born between 1980 and 1987, want autonomy to make decisions for themselves– choosing hours that they work, owning their own company – where recessional millennials (those born between 1980 and 1987) want financial stability, to pay off debt and save.
If this is true, how will you change up your marketing? Listen more? One thing for sure is that you have to deliver what you promise. In a nutshell — get real or they will get lost.
I’m Robin Samora, host of Fast Marketing Minute. Do you need a marketing plan for your business? Contact me at RobinSamora.com. I can help you. Talk tomorrow!