I’m your marketing and PR expert on Alexa, here to help you grow your business and brand. There’s never a been a better time to outsmart your competition than now. And a great way to do that is with Free PR.

Start tooting your own horn.

It’s not obnoxious or evil to be smart, talented, or an expert. Promote yourself in an authentic way, even if it feels uncomfortable. Get over being uncomfortable fast, and share content, events, and posts on your website, blog, social media, and articles. And don’t forget to use relevant hashtags, especially on Instagram. There’s so much going on with Instagram right now. HubSpot has a great publication that you’ll want to download. It’s their Instagram Engagement report and you can find it on HubSpot.com.  

Be sought out as an expert on a certain topic.

If you do just one thing, sign up for HARO Alerts.  HARO stands for “Help A Reporter Out,” and it does just that. Helpareporter.com is essentially a database connecting journalists and bloggers with expert sources, like you, allowing brands to tell their stories. Reporters may need help with content, a quote about a trending topic, or hey, even tips on “How to Get Free Press.” Sign up for HARO and respond to the query in a way that’s short, sweet, and on point. You may just get published!

Talk about what’s going on in your company.

Discuss industry news, breakthrough products or tricks of the trade. Use a tool like Buzzsumo to see what’s trending and tie your product and service to popular topics, and share content that’s hot. I’m Robin Samora, host of Fast Marketing Minute. Download my free guide, 52 Marketing and PR Tips to Grow Your Business and Promote Your Brand at RobinSamora.com/52tips. Check out a year’s worth of free marketing ideas to build visibility, credibility, and of course, profitability. Talk tomorrow!