If you give workshops or provide training to small groups or a larger audience, I’m going to call you a speaker for easy thinking. OK? In a nutshell, you sell concepts to other people who are interested in what you have to say. 

The best $10 you can spend, if you’re a speaker, is the $10 tip you’re going to give to the audio-visual tech that’s helping you set up your equipment. Now, if you’re in-house, that’s maybe not such a great idea – you can give a Starbucks card later. But, if you’re on the road, I’m all for it because you want your presentation to go off without a hitch. 

Sure, you printed out the thumbnail master slides in case there’s a snafu, but your A/V tech has some skin in the game and will ensure that your presentation will work. The $10 investment just helps.  

Sometimes, we’re so focused on what we have to do, we forget about the details of delivery.  We forget about the team supporting us. I’m not necessarily talking about your virtual team who you should treat like gold, but the other people you don’t know, who will help you be your best.

That’s my Fast Marketing Minute tip today. Tip your A/V technician $10 and feel confident that your presentation will be flawless. And, that they’ll enjoy a nice surprise! 

I’m Robin Samora, host of Fast Marketing Minute. Are you looking for more marketing shortcuts to grow your business? Sign up for weekly marketing insight delivered straight to your inbox at RobinSamora.com/blog. Talk tomorrow!